The caption reads:
Our volunteers are always on call,worth remembering next time your asked for an NSRI donation.
Left click the picture to see more detail,the camera was a Canon G11.
I have to comment on this advert at the lower end of Kloof Street here in Cape Town,while the world is soccer mad right now for the FIFA World Cup 2010 event,I wonder how many visitors will be needing the highly trained skills of a private non government funded rescue group named the NSRI? I have always been interested in advertising,some are just in your face,this one makes you think and as far as I am concerned is my advert of the year,well done to which ever company came up with the idea,who are they?
Roy
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